News & views from Urban Sales and Lettings

Writing Descriptions

Posted by: Administrator on 1 April 2012
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When it comes to marketing your property for sale or to let the first thing you need to consider is your property description. Alongside your all important images this description will be responsible for enticing potential buyers or tenants to arrange a viewing so it is well worth spending time composing it.

A well written property description should impart useful information, it is best to keep it professional in tone and think about what buyers or tenants will want to know. Details such as the total square footage, council tax band and local authority should be included whenever possible. Try to keep your description concise, yes you need to convey information but there is no need to list every tiny detail of the property, taking this strategy runs the risk of potential viewers becoming bored and skim reading which may mean they miss vital information.

If you are unsure where to start why not browse the large property portals such as rightmove.co.uk for property descriptions you find appealing and write yours in a similar way. Phrasing really is important so think about the words you use, for example “well proportioned accommodation” sounds far more attractive than “good sized flat”.

Top things to mention within your property description are:

Transport links: Listing nearest stations or other transport information is essential.

Road position: Google map is a great function, still it never hurts to write that the property is “situated on a quiet residential street” for example.

Period features: Period properties often do not retain their original fireplaces and plasterwork, if your property has these kind of advantages list them and photograph them too.

 Recent renovations: Have you recently had the property re decorated or the garden landscaped? These kinds of renovations are highly attractive especially within the lettings market.

Local amenities: Is there a local park or common nearby if so be sure to mention these open spaces as an additional benefit to the property. This point is especially valid where the property offered to the market has little or no outdoor space.

Parking: Does the property benefit from off street parking? If so be sure you let potential viewers know about it.

Property benefits: Does your property have under floor heating or a brand new bathroom suite? Are all bills included within the rental price? Unless you make these benefits clear your potential viewer won’t know about them so why not boast a little!